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Digital Freelancing program (DFP)

Digital Freelancing program (DFP)

The Digital Freelancing Program (DFP) is Pawatech’s flagship workforce development initiative that equips young people with in-demand digital skills to access global online job markets. Through structured training, mentorship, and character development, the program enables youth from underserved communities to generate sustainable income, achieve financial independence, and compete professionally in the global digital economy. By removing geographic limitations, the program enables Kenyan youth to compete, earn, and build sustainable livelihoods in the global digital economy.

About the Digital Freelancing Program

Kenya's youth unemployment rate stands at approximately 35%, leaving millions transitioning into adulthood without sustainable livelihoods. At the same time, the global digital economy is projected to reach $180 billion by 2025, with over 10 million freelance jobs expected to be created by 2030. The Digital Freelancing Program (DFP) was built to position Kenya's youth directly at the centre of this opportunity, transforming unemployed young people into globally competitive digital professionals who earn from anywhere in the world.

Kenya has recorded 216% growth in online freelancers over five years, the fastest rate on the African continent. Yet the majority of youth in underserved communities lack the structured skills, professional guidance, and platform access needed to convert this opportunity into consistent income. The DFP closes that gap through a holistic training model that develops the whole person, not just their technical ability.

Our Training Approach

What sets the DFP apart from conventional digital skills programs is its deliberate integration of three pillars that together produce graduates who are career-ready in the fullest sense:

  • Technical Skills Mastery of digital freelancing platforms, global job sourcing strategies, client communication, project management, and portfolio and personal branding development
  • Character Development Building work ethic, professional integrity, time management, financial literacy, and a growth mindset essential for sustaining long-term client relationships
  • Spiritual Formation Grounding graduates in a biblical worldview, purpose-driven career orientation, and values-based decision making that shapes how they show up as professionals

Program Results and Key Metrics

The program's results speak directly to the strength of this model. From a 2024 pilot of 90 youth trained over 4 weeks, the program scaled in 2025 to 450 active mentees over 2 months, achieving outcomes that demonstrate both reach and depth of impact:

  • 98% Training Completion Rate among enrolled participants
  • 100% Graduate Income Participation meaning every graduate earns after completing the program
  • USD $143 Average Earnings Per Learner within the program period
  • 95% Job Placement Support Rate for graduates seeking ongoing work
  • 92% Active Mentorship Engagement among program participants

Income Growth

Total income generated grew from KES 500,000 (~USD 3,900) in the 2024 pilot to over KES 8 Million (~USD 61,500) in 2025, representing a 16x income increase in a single year, with 5x more youth reached and a training period twice as long to deepen skill mastery and mentorship quality.

Socio-Economic Impact

The program's socio-economic ripple effects extend beyond individual earnings. Graduates are transforming their households and communities through:

  • Consistent Household Income Contributions that improve family welfare and stability
  • Financial Self-Sufficiency that removes dependence on family or government support
  • Sibling Education Funding as graduates pay forward opportunity to younger family members
  • Peer Mentorship as program graduates return as trainers and community role models for the next cohort

Gender Inclusion

Gender inclusion is embedded in the program's design. In 2025, 52% of participants were female (224 participants), and female graduates consistently outperformed in earning outcomes, reflecting a broader regional trend where 66% of successful digital skills participants in East Africa are women. The DFP validates that when barriers are removed and training is holistic, women lead in translating skills into income.

Partnership and Accessibility

Through its partnership with Compassion International Kenya, the DFP operates under a fully subsidized model covering training costs, laptop access, software tools, and extended mentorship at no cost to participants. This removes the financial barriers that typically exclude the most vulnerable youth, ensuring that economic potential, not financial capacity, determines who participates. The DFP is not simply a training program; it is a proven, scalable pathway from poverty to digital economic independence, and the data confirms it works.

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